If you are the owner of a small business, it is likely that you are aware of the potential that various social media platforms have for growing your business. Today, TikTok is one of the most popular social media sites in the world, with over 700 million users worldwide logging into the video streaming site every day. Whether you run a local boutique or a stem cell therapy clinic, you can use TikTok to promote your services and read a large audience of potential customers or clients. The idea of growing a following and TikTok can be daunting. Keep reading to learn more about how it can be done simply, quickly, and in a way that will generate the most business for your company. 

Make Relevant Videos

TikTok, more than many other social media sites, is all about trends. When creating unique content to promote your business on the app, be sure to follow current trends and use trending audios in order to boost engagement on your videos. In many ways, this can make content creation simpler than ever, as it gives individuals a blueprint to follow for content that is more likely to be successful. If you aren’t sure what types of videos are trending on the app right now, spend some time scrolling on your own for you page and you will likely figure it out. 

Interact With Followers

In order to stand out from your competitors, leave a lasting impression on followers and viewers, and allow the app’s algorithm to promote your content to as many people as possible, it is important to develop and maintain a relationship with as many of your followers as possible. This can be done by replying to DMs, answering comments, and, most importantly, establishing your brand’s presence on social media by commenting on other videos. Staying active on TikTok and engaging with other users is the best way to boost your presence on the app, and therefore increase business in real life. 

Partner With Influencers

The popularity of the TikTok app has made social media influencers more powerful than ever, especially when it comes to partnering with brands to promote products or services on the app. Partnering with one or two relevant influencers who are popular within the demographic of users or potential customers you are aiming to reach can help drive more traffic to your profile and increase brand awareness like never before.