4 Ways to Discover and Develop Products for Your Ecommerce Site

Starting a new business isn’t as difficult as it once was now that you can reach customers online. You can set up your own online storefront in a few minutes. The real challenges are finding the right products to sell and reaching the right market segments for those products.

In this article, we are going to focus on the former. How can you develop products to sell through your ecommerce site? There are four approaches you can take to find and develop products to sell online. Let’s review them, shall we?

Resell Quality Products

One of the easiest ways to find products for your ecommerce site is by browsing through the catalog of manufacturers and wholesalers. Reselling existing products is a great way to start since you don’t have to invest much in product development.

You also earn a big discount when buying products in bulk, which means you can maximize your margin from the very beginning. If you don’t want to make the big initial investment, however, you can go with our 2nd method, which is….


Dropshipping is a big business on the market right now. A lot of ecommerce sites don’t maintain their own inventories. Instead, they work with suppliers who are in charge of shipping and handling the products you sell to customers.

Yes, they will use your ecommerce site’s identity and branding when packaging the products, so every package you send appears as if it is sent by you. Using this method, you can focus on marketing and growing the business rather than the mundane side of the operation.


Repackaging bulk products is another great approach to take. This is a great way to develop your brand, especially if you are entering a specific niche in the market. For example, you can find bulk CBD isolate for sale and resell the item in smaller quantities.

Bulk CBD isolate for sale is easy to find with the CBD market growing rapidly. There are small businesses who want to produce their own CBD-based products, but they may not be prepared to invest in a large quantity of CBD isolate just yet. This is where you come in.


Alternatively, you can produce your own products to sell online. Using the previous example of CBD isolate, there are a lot of products that can be derived from this ingredient alone. You also have other ingredients available in bulk, plus there are manufacturing partners ready to assist you with product development.

This is the most complex approach to take, but it is also the most rewarding. Since you will develop your own product from raw materials, the margin is relatively high, and you have a sustainable business model on your hands. Long-term growth is something you can now plan from the start.

Which approach is best for you? The answer depends on a lot of factors, including how much you want to invest and the kind of business you are developing. Any of these approaches will work when used alongside the right products and a suitable set of target customers.